Three Decades Strong: Keshav Bansal on Intex's Journey

From a modest ₹20,000 entrepreneurial venture to a household name, its 30-year journey reflects a sustained ability to adapt and stay relevant. In an exclusive conversation, Keshav Bansal, Director of Intex, shares insights on the brand’s evolution, strategic pivots, and why "Make in India" is integral to its identity.

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